Well, Obviously you have good taste.The cost of this is probably $500 for a printing plate and someone taking the time to care, and I know that my mom and I each noticed this, to the point where I looked at the name of the company. As soon as I opened the box, I also had a picture of a monster that caused me to do something I almost never do… take notice and quickly skim the warning message. A full color sheet of single sided paper is maybe $0.20 or less at scale, but gives the company a personality and communicates to me that this is a company I want to work with and buy more of. There is very little cost to having a personality and caring. When anyone does this they signal to others what and who they want to attract and similarly, what and who they don’t want to attract. Hire the designer for a few hours, buy your team lunch and brainstorm, I bet it will cost you less than you thought, create a bigger return than you thought and be a lot of fun too. What are the touch points that matter to your customers? How are you surprise and delighting your customers during these times? PS: Notice that I’m talking about this company and not the one who sent me a holiday gift with a ton of their logo tossed on random stuff but lacks all personality or caring. Don’t send me your logo, send me something with personality.
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ServicesEfficiency ConsultingSales and Lead Generation AutomationWorkflow and Process CreationToolsTransworld NDA Automation ToolEmail Response Automation ToolGoogle Signature to Contact ConverterKnowledgeBlogAboutServicesEfficiency ConsultingSales and Lead Generation AutomationWorkflow and Process CreationToolsTransworld NDA Automation ToolEmail Response Automation ToolGoogle Signature to Contact ConverterKnowledgeBlogAboutUsing Persuasion Architecture to Drive SalesWhen is the last time you bought a lottery ticket?The majority of people I […]
One of the biggest myths I encounter when it comes to outsourcing is that once you’ve outsourced something you don’t have to think about it at all. If you care about something enough to want to see it done (even if it’s not by you), you’re still going to end up feeling some concern […]
I see piles of content every day. 80% of what I read leaves me thinking, “What was the point of that?” Most people seem to write and post content with no purpose whatsoever beyond the internet equivalent of enjoying the sound of their own voices, or trying to fill some b.s. post quota or word […]
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