While it is tempting to try to create an airtight rule or approach to any given issue or concern, it is far more efficient to focus company resources and your executive brain power on the intended client base and product goal. There will always be an outlier; there will always be one distraction. Don’t get bogged down with frivolous company policies that take away from your intended purpose. To do this, create the practice of spotlighting business rules that were catalyzed by an outlier. Releasing these systems delivers freedom not only for your customers but your company’s resources. By removing disclaimers, the majority of limitations, exclusions, and the list of conditions that confine and potentially frustrate your customer, you allow them to engage with the given incentives entirely and as a result, having a more positive experience with your product. We can see this with huge stores like Bed, Bath and Beyond; they accept expired coupons. They operate full-well knowing that they could remove the expiration date, but doing so would negate any sense of urgency they’re breeding in their targeted audience. Removing this feeling of urgency could reduce redemption rate of the coupons, therefore lessening potential profits. Instead of creating unnecessary rules, have the hard conversation with the outlier. More than likely, they don’t have the information to understand what is appropriate or expected. Addressing the outlier saves current and future employees from compounded complexity which is likely not needed. The only dress code we’ve ever had has been: -closed-toed shoes will be while working in the warehouse -nothing with hate speech is allowed -if you have a question about wearing something, you probably shouldn’t wear it -use your best judgment By putting faith in our employee’s judgment, we run the risk one could take advantage of our policy. But the possible actions of one person’s failure to adhere to this dress code will not overshadow the vast majority of those who follow it. The outcome and execution of simple processes are preferable over that of which employees are confined to a stressful dose of compounded, multi-level policies of increased insanity. Before making a rule, process, or anything regarding your business processes, ask the following: 1. what or who is the reason for this process? 2. does this process need to be implemented? 3. how many people does this impact? 4. how will this be viewed by others who are not directly impacted?
“Well-invested marketing dollars designed to incentive loyal customer behavior should not require each client to retain counsel before shopping at your store.”
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ServicesEfficiency ConsultingSales and Lead Generation AutomationWorkflow and Process CreationToolsTransworld NDA Automation ToolEmail Response Automation ToolGoogle Signature to Contact ConverterKnowledgeBlogAboutServicesEfficiency ConsultingSales and Lead Generation AutomationWorkflow and Process CreationToolsTransworld NDA Automation ToolEmail Response Automation ToolGoogle Signature to Contact ConverterKnowledgeBlogAboutUsing Persuasion Architecture to Drive SalesWhen is the last time you bought a lottery ticket?The majority of people I […]
One of the biggest myths I encounter when it comes to outsourcing is that once you’ve outsourced something you don’t have to think about it at all. If you care about something enough to want to see it done (even if it’s not by you), you’re still going to end up feeling some concern […]
I see piles of content every day. 80% of what I read leaves me thinking, “What was the point of that?” Most people seem to write and post content with no purpose whatsoever beyond the internet equivalent of enjoying the sound of their own voices, or trying to fill some b.s. post quota or word […]
I know 200 people that would love to make a quick buck, but only about 2 that are willing to put in the extra time and effort it takes to make a sustainable buck. Take selling on Amazon: I see lots of people turning to FBA selling as a little side hustle to make […]
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