Share this content:

Ask a bunch of small business entrepreneurs what they’re looking for in a service professional – be it a lawyer, writer or developer – and I’ll bet most of them would answer with one word: value.  But “value” is actually two things combined into one – quality and cost.  And I bet if they had to choose, cost would be a secondary concern. What they most want is to find service professionals who will deliver quality service, first and foremost, and then worry about the cost later.  Contrary to what most might think, once your customers become convinced of the quality of what you offer, they will be far less concerned about the price. Or at least I am.  Here’s why… I was recently in the market to hire a public relations professional to help support one of my small businesses.  I talked to several people that looked qualified on paper.  However, a long list of qualifications and a fancy resume don’t impress me.  One person was so focused on charging me money that I hardly had a chance to explain what I needed and to assess what value they would bring to my company.  How can I know about your expertise, the quality of your work, or your dependability from a phone conversation?  I can’t.  How will I know your services do what you said they will?  I don’t.  I’d much rather you deliver me quality first, before asking me to pay for something. So, to all you service professionals and freelancers out there, I pose this test: Even if you already believe your services are superior, take a step back and look at what you offer through the eyes of your customers.  Measure the value of what you are offering from their perspective.  Assess how your services stack up and do some discovery on whether you are delivering the quality and the value that will keep your customers coming back for more. See if you can do this before tallying up a sum total of services you haven’t even delivered.

Join the Newsletter

Stay up to date with the latest lead generation, business efficiency and automation tips and news.


Related Posts

When is the last time you bought a lottery ticket?   The majority of people I know purchase them extremely rarely, usually never. They look at a lottery ticket and see a bad ROI. (My high school math teacher called the lottery a tax on people who are bad at math).   Yet with the […]

One of the biggest myths I encounter when it comes to outsourcing is that once you’ve outsourced something you don’t have to think about it at all.   If you care about something enough to want to see it done (even if it’s not by you), you’re still going to end up feeling some concern […]

I see piles of content every day. 80% of what I read leaves me thinking, “What was the point of that?” Most people seem to write and post content with no purpose whatsoever beyond the internet equivalent of enjoying the sound of their own voices, or trying to fill some b.s. post quota or word […]

I know 200 people that would love to make a quick buck, but only about 2 that are willing to put in the extra time and effort it takes to make a sustainable buck.   Take selling on Amazon: I see lots of people turning to FBA selling as a little side hustle to make […]

© 2008-2019 Optimized Owner. All rights reserved.