Share this content:

Tonight, I realized that no restaurant so far has really wowed me with a marketing brand of some sort when I left the restaurant. (You can check out a previous post to read about a restaurant that did leave me with a less than stellar impression.) Sure, I’ve gotten macaroons and jellies at the table after dinner, but I never received something creative to take home with me. Muffins might get points, but they’re uncreative–and usually stale a few days later. So I’ve begun to wonder how a restaurant business can emphasize their brand with a patron beyond the quality of the dining experience, which, I admit, leaves its own impression. If you’re a low end restaurant, this isn’t as important. I don’t mind the unbranded Chinese food container that’s sitting in my fridge. It only costs $20 for two people to eat there. But even Chinese take-out often leaves you with a menu you can tuck in a drawer next to the phone. If you’re a high end restaurant, though, I want to feel good about the $200 I just spent on dinner. China Millman of the Pittsburgh Post-Gazette talks about small touches restaurants can use to create leftovers that make that sort of lasting impression. One such small touch, she notes, is a restaurant that places leftover boxes in “attractive brown paper shopping bags emblazed with the name of the restaurant.” She points out bags like this can be reused while providing free brand advertising. This makes them both creative and useful. Ideally, I believe these “small touches” should be just that: creative and useful. But if they aren’t creative and useful, they should at least be one or the other. Another food critic–S. Irene Virbila–for the Los Angeles Times writes about her most memorable meals. When describing one restaurant “in a greenhouse with a dirt floor . . . flowering plants and eccentric objets,” she would have loved to have left with a glass cloche for her garden. Now how could a restaurant use that sort of desire to further their brand? Have you been to a restaurant and walked away with a useful or creative favor that gave you a positive, lasting impression? What kind of useful or creative things can high end restaurant businesses do to establish their marketing brand with their patrons even after the last course?

Join the Newsletter

Stay up to date with the latest lead generation, business efficiency and automation tips and news.


Related Posts

ServicesEfficiency ConsultingSales and Lead Generation AutomationWorkflow and Process CreationToolsTransworld NDA Automation ToolEmail Response Automation ToolGoogle Signature to Contact ConverterKnowledgeBlogAboutServicesEfficiency ConsultingSales and Lead Generation AutomationWorkflow and Process CreationToolsTransworld NDA Automation ToolEmail Response Automation ToolGoogle Signature to Contact ConverterKnowledgeBlogAboutUsing Persuasion Architecture to Drive SalesWhen is the last time you bought a lottery ticket?The majority of people I […]

One of the biggest myths I encounter when it comes to outsourcing is that once you’ve outsourced something you don’t have to think about it at all.   If you care about something enough to want to see it done (even if it’s not by you), you’re still going to end up feeling some concern […]

I see piles of content every day. 80% of what I read leaves me thinking, “What was the point of that?” Most people seem to write and post content with no purpose whatsoever beyond the internet equivalent of enjoying the sound of their own voices, or trying to fill some b.s. post quota or word […]

I know 200 people that would love to make a quick buck, but only about 2 that are willing to put in the extra time and effort it takes to make a sustainable buck.   Take selling on Amazon: I see lots of people turning to FBA selling as a little side hustle to make […]

© 2008-2019 Optimized Owner. All rights reserved.