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Matthew Mandell | 12/15/2017

Pricing Bands

Pricing your product is one of, if not the most important things you’ll decide in your business. As I like to say, great businesses are built on great margins. So, price too low, and your margins will be too slim. But, price too high and you won’t be able to make enough sales. Your costs […]

Matthew Mandell | 11/24/2017

Get Personal

I once had a friend contact me, frustrated with his lack of success with an email campaign.   85 people received it, 50% opened, 35% clicked through, and he had $0 in sales.   I had a look at his site. The problem? It was completely impersonal.   The product (doesn’t matter what it was) […]

Matthew Mandell | 10/27/2017

Mindset Shift to Maximize Efficiency

The first time I hired an assistant did not go as planned.   I was busier than ever, and naturally I thought there would be tons for them to do. After hiring the assistant, I was at a loss. I had no clue what tasks would be best to hand off and had trouble letting […]

Matthew Mandell | 01/19/2018

Secret to Success? Fire Every Quarter

Recently I was speaking with a friend who owns a small professional services business. We were discussing how he has a great workforce with employees who produce a lot more than one might expect. Right now he has a team of about a dozen people. He remarked to me, “Once you have a team of […]

Matthew Mandell | 07/23/2013

Best Kept SEO Secret: Caring

We enable companies to improve their online presence every day. We are constantly focused on online strategy and how each companies story is told and how they present themselves online. This typically goes deeper involving all aspects of the customer experience. I was recently speaking with a client who’s site has low traffic and I […]

Matthew Mandell | 08/04/2017

Want Your Website to Suck? Follow These 7 Steps

Note: This post was written in 2013, updated in 2017. My ADD stopped me from publishing it, but I felt it was worth putting it out on the web. 1. Avoid White Space Like The Plague. Those ‘geniuses’ over at Apple couldn’t be more wrong. Someone should have told Steve Jobs that his website was too clean, […]

Matthew Mandell | 07/31/2017

Designing Systems Based on Outliers: Why You’re Doing it Wrong.

There seems to be an unsettling trend among business owners, over process creation. Too often, we create company processes or company-wide rules based on the exception to the rule. The one person who operates outside of the lines. We get distracted by the kid in class who talks too loudly and we righteously aim to […]

Matthew Mandell | 10/16/2012

Elevating the Conversation

For 2 years of my life I directed the growth strategy of a $2.5B procurement firm. One of the many sales models we had was a pyramid. At the base of the pyramid was a commodity sale and at the top of the pyramid was trusted advisor. What does it truly mean to be a […]

Matthew Mandell | 10/06/2017

Questions to Ask BEFORE Building a Social Media Strategy

Do you remember that Esurance commercial with the old ladies who don’t understand Facebook? “That’s not how it works! That’s not how any of this works!”   Most companies’ strategies for their online presence aren’t far off the mark from this. They’re throwing around piecemeal techniques and bits of advice they’ve picked up who knows […]

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